PROJECT / VIGGLE
Entertainment Rewards
Viggle
Viggle is a global entertainment platform whose mobile app rewards its members for watching TV and discovering music. As head of design I set the product vision, and led a creative team to deliver on including UX, design and development. Advertising and brand activations, including event, broadcast, outdoor and instore display. Mentored integrated creative team to deliver user-centered product designs across platforms including iOS, Android, Windows and web helping grow the Viggle advertising platform to $24.1M in yearly revenue. Managed creative teams for the Viggle properties Wetpaint.com, Dijit Media and Choose Digital.
Acquired by Perk in 2016.
Role
Director of Product Design and Branding
Disciplines
Research, Strategy, Naming, Identity, Copywriting, Art direction, TV creative spots, Video Editing, Photography, Print, Outdoor, Web design, Mobile design, eCommerce design, Brand management
Selected Commercial Spots
’Earn Points’ Commercial spot (30 sec.) View here ︎
’How You Spend Points’ (with DirecTV) Commercial spot (30 sec.) View here ︎
’I Watch TV’ Commercial spot (30 sec.)
’Fixer Upper & Viggle’ (with HGTV) Commercial spot (15 sec.)
Branding and product design
Viggle digital store
