ENTERTAINEMENT REWARDS
Viggle.
Viggle is a global entertainment platform whose mobile app rewards its members for watching TV and discovering music. As head of design I set the product vision, and led a creative team to deliver on including UX, design and development. Advertising and brand activations, including event, broadcast, outdoor and instore display. Managed creative teams for the Viggle properties
Wetpaint.com, Dijit Media and Choose Digital. Acquired by Perk in 2016.
VIGGLE APP FOR IOS
Viggle listens to its user’s TV and checks them in. Members earn points as they tune-in
to shows, play companion viewing games, and discover new music. Points can be redeemed for
rewards like songs, movies and consume products from major brands. Members have checked in to more than 285 million TV shows, and on average are spending a staggering 75 minutes per session within the app. Launch partners included Pepsi, Kraft, CapitalOne and Bing.
BRANDING DEVELOPMENT. PRODUCT DESIGN. MARKETING CREATIVE.
Viggle listens to its user’s TV and checks them in. Members earn points as they tune-in
to shows, play companion viewing games, and discover new music. Points can be redeemed for
rewards like songs, movies and consumer products from major brands. Members have checked in to more than 285 million TV shows, and on average are spending a staggering 75 minutes per session within the app. Launch partners included Pepsi, Kraft, CapitalOne and Bing.
