PROJECT / WETPAINT
Part of the Viggle network of companies, Wetpaint is one of the top 10 entertainment web destinations for young women with over 12 million monthly unique users. They create, curate and share relevant content about today's popular celebrities and TV shows. The rebrand included a back-end rewrite, new taxonomy, a simplified, intuitive UX, SEO optimization, and a mobile design with infinite scrolling. New logo treatment, colors, and rich video promotions are supported by a robust component library.
Director of Product Design and Branding
Research, Strategy, Identity, Art direction, Photography, Print, Web design, Mobile Design, Brand management