Defined a vision for and delivered creative solutions in support of AOL’s brand network, using mobile & web design, video, outdoor, global events, digital and print consumer campaigns. As head of design, I managed a multi-disciplinary creative team of 26 including product and brand designers, creative directors, product managers and front-end engineers. Supported new business initiatives and pitch work with creative content, strategy and product development.
SELECTED WORK / 02
Viggle is an entertainment platform whose mobile app rewards its members for watching TV and discovering music. As head of design I led a creative team to deliver on branding activations, including event, broadcast, outdoor and instore display. Also collaborated on office design for their corporate headquarters. Developed user-centered product designs across iOS, Android, Windows and web.
SELECTED WORK / 03
Function(x) was established as a new platform for investments in media and entertainment, with a particular emphasis on digital and mobile technology. Branding included print collateral, outdoor, photography, logo and website design.
SELECTED WORK / 04
Rebrand of the celebrity entertainment website included new logo treatment, colors, website and rich video promotions for broadcast.
SELECTED WORK / 05
Handshake is a enterprise platform for b2b e-commerce. I set the vision for user experience design, designing mobile and web-based products that brands can individually customize. Implement a human-centered approach, beginning with product strategy and through to customized branding capabilities.
SELECTED WORK / 06
End-to-end branding for the iconic sunglass line. Outdoor, POP, instore collateral and broadcast spots.