Hi, I’m Anthony.
Here are the basics:

I’ve worked in user-first design, branding and advertising for 20+ years, crafting large, integrated teams and steering them through an industry in which change is the only constant. I'm passionate about the design craft and building relationships that last - with my teams, my clients, our users and other leaders in the field. Because collaboration is the key to innovating with every pivot.

Prior to AFDG, I served as a Director at Handshake, Viggle, AOL and TimeWarner, where I defined the creative visions for hundreds of brands. At AOL, I developed a multi-disciplinary team that drove solutions for the company's 80+ brand network spanning web, video, and digital product and marketing. At Viggle, I pioneered second-screen UX for the first TV rewards app, envisioning complex user interactions spanning a variety of surfaces and anticipating challenges to a platform with no precedent. At Handshake, a B2B ecommerce platform, I set the end-to-end strategy for user experience that spanned its entire software suite, incorporating feedback from the very businesses that used it. Each of the latter two companies were acquired soon after.

I like people, and good design helps the people that use it. The designer has to advocate for their users with empathy and anticipate their needs long-term. And with any sustainable success, the empathy goes both ways. A culture of collaboration, inclusion and trust is key to empowering the team at the heart of the product, so they can innovate uninhibited. As a director, teacher and mentor, each of my practices inform the other.

As of 2019 I have served as a Visiting Lecturer at Pratt Institute - facilitating one of the top 10 UX/UI design programs in the U.S.

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