FOUNDER, DESIGN LEADER, MENTOR

Hi, I’m Anthony.
Here are the basics:



I’ve worked in user-first design, branding and advertising for 25 plus years, crafting large, integrated teams and steering them through an industry in which change is the only constant. I'm passionate about the design craft and building relationships that last - with my teams, my clients, our users and other leaders in the field. Because collaboration is the key to innovating with every pivot.

Prior to AFDG, I served as a Director at Handshake, Viggle, AOL and TimeWarner, where I defined the creative visions for hundreds of brands. At AOL, I developed a multi-disciplinary team that drove solutions for the company's 80+ brand network spanning web, video, and digital product and marketing. At Viggle, I pioneered second-screen UX for the first TV rewards app, envisioning complex user interactions spanning a variety of surfaces and anticipating challenges to a platform with no precedent. At Handshake, a B2B ecommerce platform, I set the end-to-end strategy for user experience that spanned its entire software suite, incorporating feedback from the very businesses that used it. Each of the latter two companies were acquired soon after.

I like people, and good design helps the people that use it. The designer has to advocate for their users with empathy and anticipate their needs long-term. And with any sustainable success, the empathy goes both ways. A culture of collaboration, inclusion and trust is key to empowering the team at the heart of the product, so they can innovate uninhibited. As a director, teacher and mentor, each of my practices inform the other.

As of 2019 I have served as a Visiting Lecturer at Pratt Institute. On the web I teach at DesignLab and am a mentor at RookieUp. I am a member of the American Institute of Graphic Arts and Art Directors Club of New York.



BRANDS SERVED





WHAT IT’S LIKE TO WORK WITH ME

"Anthony is a detail-oriented, meticulous and ambitious design leader. He excels at building award-winning experiences that solve real problems and delight users. Simply put, Anthony is one of the best design leaders in the industry and certainly the best I've had the pleasure of working with."

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SR. TECHNOLOGY MANAGERGOOGLE

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@anthony_faria




   

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