My approach to design is human-centered, and values beauty as much as accessibility.

Anthony Faria is a leader in branding, advertising, and human-centered design. He likes building multidisciplinary teams that foster communities to which their members can actively contribute; if the individual flourishes, so does the unit. He believes functional design is as accessible as it is beautiful, and has applied this to over 15 years of holistic solutions in UX, mobile, web and branding.

While directing at AOL, Viggle, TimeWarner and a host of ad agencies and tech startups, Anthony perfected challenging his teams so they could thrive. At Viggle, he led an integrated creative team on product, content and strategy to grow the company’s ad platform to $24.1M in yearly revenue. At AOL, he defined the creative vision for more than 80 brands, directed a team of art directors, designers, writers, producers, and web developers, helping to bring in over $175M in ad revenue. At Handshake, a B2B eCommerce platform, Anthony set the vision for product UX across their software suite, studying their user’s needs to build instinctive, omnichannel experiences.

Anthony is a Visiting Lecturer at the Pratt Institute and he teaches at DesignLab, a design mentorship platform.


Happy Campers

"Anthony is a detail-oriented, meticulous and ambitious design-leader. Whether he's personally cleaning up the look-and-feel of a simple web form or leading a team of designers researching, designing and building a new product from scratch, Anthony excels at building award-winning experiences that solve real problems and delight users. Simply put, Anthony is one of the best design leaders in the industry and certainly the best I've had the pleasure of working with."

Matt S., Technology @ Google

"Anthony is a fantastic creative with strong instincts for good design. He's also a terrific manager who manages just as much as is needed. I would be delighted to work with Anthony again."

Jake B., Design @ Google

"You are the best mentor I've ever met and I also told this to RookieUp. You did a good mock interview with me which helped me succeed in the real interviews. You also offered advice on how to prepare, what to talk about, how to behave, that's beyond my expectation and super helpful. I hope to schedule more sessions with you."

Yungi Y., recent student @ RookieUp


Featured Clients

Awards & Other

APPY Award – Entertainment / TV
Digiday Award – Best Branding Campaign
Webby Award Interactive Advertising – Finalist
Internet Advertising Competition Award – Gold
IAC Award – Best Consumer Goods Online Campaign
Creativity Annual – Gold
AAF New York Addy Award - Silver

Built in NYC - 2017
Billboard - 2014

Interaction Design Foundation  -  Mentor
Art Directors Club - New York 
AIGA NY - Mentoring Program
AAF National Student Advertising Competition – NY District Judge


Helping companies grow teams, craft visions & build great products.

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Anthony Faria Design Group © 2020