PROJECT / HANDSHAKE
Enterprise eCommerce
Handshake
Handshake is a global B2B eCommerce platform that allows retailers to place orders from manufacturers on any device, anywhere, anytime. I set the vision for product UX design across the Handshake software suite, designing ‘mobile first’ experiences that address the complexities of wholesale buying: multiple shopping carts, catalog creation, online store customization, etc. At every step of the design process, I implement a human-centered approach, creating intuitive, omnichannel experiences for the end user built to be consistent and manageable with a modular approach, supported by a robust design system.
Acquired by Shopify in 2018.
Role
Director of Product Design
Disciplines
Research, Strategy, User testing, Identity, Prototyping, UX design, System design, Creative direction, Web design, Mobile design, eCommerce design, Brand management
Other
View the Handshake Android Mobile Case Study ︎
Handshake is a global B2B eCommerce platform that allows retailers to place orders from manufacturers on any device, anywhere, anytime. I set the vision for product UX design across the Handshake software suite, designing ‘mobile first’ experiences that address the complexities of wholesale buying: multiple shopping carts, catalog creation, online store customization, etc. At every step of the design process, I implement a human-centered approach, creating intuitive, omnichannel experiences for the end user built to be consistent and manageable with a modular approach, supported by a robust design system.
Acquired by Shopify in 2018.
Role
Director of Product Design
Disciplines
Research, Strategy, User testing, Identity, Prototyping, UX design, System design, Creative direction, Web design, Mobile design, eCommerce design, Brand management
Other
View the Handshake Android Mobile Case Study ︎
