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PROJECT / HANDSHAKE
Enterprise eCommerce









Handshake

Handshake is a global B2B eCommerce platform that allows retailers to place orders from manufacturers on any device, anywhere, anytime. I set the vision for product UX design across the Handshake software suite, designing ‘mobile first’ experiences that address the complexities of wholesale buying: multiple shopping carts, catalog creation, online store customization, etc. At every step of the design process, I implement a human-centered approach, creating intuitive, omnichannel experiences for the end user built to be consistent and manageable with a modular approach, supported by a robust design system.
Acquired by Shopify in 2018.

Role

Director of Product Design

Disciplines

Research, Strategy, User testing, Identity, Prototyping, UX design, System design, Creative direction, Web design, Mobile design, eCommerce design, Brand management

Other

View the Handshake Android Mobile Case Study ︎ 















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